Coral Review

Coral are one of the UK high street giants, established in 1928 by Joe Coral. They operate over 1700 bricks and mortar betting shops but increasingly their business is operated online. They are licensed and regulated, like many of their rivals, in Gibraltar.

Part of the Gala Coral Group that also operates physical casinos and bingo halls in the UK they a huge, reputable company with masses of industry experience. Via their coral.co.uk website they offer online sports betting, poker, bingo, games, lotto and casino products, with the sports side of the business being especially strong on football and horse racing.

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Welcome Bonus: Bet £5, Get £20 Free

As part of their “Raising The Game” campaign Coral have upped their welcome bonus to an above-average 400% match which makes them well worth signing up with. It’s a nice simple offer - place a £5/€5 bet on any sport and you'll immediately receive a token for a £20/€20 free bet (although note that this is only valid for UK and Irish customers).

The minimum odds for this offer are 1.5 (1/2) and you must place the bet within 14 days of signing up. You then have seven days to use your free bet token, for which the stake is not returned with any winnings.

Other Promotions

Coral have plenty to offer in terms of regular promotions and bonuses to keep you interested – and hopefully in profit. They offer horse racing fans Best Odds Guaranteed on all UK and Irish races, meaning if you take an early price and it drifts you get paid at the higher SP should your selection win. They also offer occasional enhanced odds promotions on big races or horses.

They have particularly good offers for rugby fans, with both a Heineken Cup and Super League first try insurance promotion that gives you your money back as a free bet if your selection fails to score the first try but goes on to score the last one.

Football fans who like to back correct scores are well looked after too, with Coral’s “Right Score, Wrong Team” offer that gives refunds as free bets on Premier League games if you back a correct score and the result is the exact reverse (i.e. you back 2-1 to the home side and it ends 2-1 to the away side). There are also enhanced odds accumulators and other football promotions offered on a weekly basis.

Odds & Markets

Coral are one of the biggest bookmakers in the industry and with that you will always be able to get a very competitive price when you bet with them. What they are probably best known for is their football betting, which is a credit in itself to the bookmaker due to how competitive these markets generally are. We tested a number of random bets from coral to find that they were consistently in the top 10 with their pricing and never really falling within a couple of points or so behind best price.

The market range, as you would expect from Coral, is superb. They offer up a ton of sports to bet on although you will find that they are heavily weighted towards that of both football and horse racing. The horse racing section is really where the bookmaker stands out for us and you will be able to bet on races from around the world. Outside of the ‘big 2’ there are plenty of other sports which are well covered, particularly tennis, American football, basketball and greyhounds.

What you will find from Coral is that there are no real surprises with the bookmaker and if you used them for all of your betting, you’re going to be getting a great range of sports at a more than competitive price. 

Features

Coral Features Screenshot

Coral’s mobile site is very good with Apple and Android versions available which possess excellent usability standards, and a Blackberry version is reportedly on the way soon. Various casino games and slots are also available – ideal for when you’ve got a little time to kill.

The overall feel of the site is pretty good, although the relatively recent introduction of a lot more green to the site isn’t always easy on the eye. They offer a good results and stats service, as well as Coral Radio – superb quality live streaming on horse races – and a reasonable in-play console. Throw in 24/7 customer service (though not currently via live chat) that is friendly and efficient and Coral score pretty highly in all areas possible.

In Play Betting

The in-play betting section at Coral is substantial to say the least. The main culprits in this section are both football and tennis, but unlike many bookmakers they also offer up loads of other sports as well, although market coverage does suffer somewhat the more niche you get with each sport.

Live Streaming

The live streaming section at Coral is fairly new, but already you will be able to access over 2,000 live streams each week. To gain access you will simply need to have a funded Coral account, but if you want to watch the horse racing channels then you will have needed to place at least a £1 bet on that specific race to access it.

Cash Out

The cash out feature at Coral is really intuitive operation. It allows you to cash out your bets at any point, just like the usual function would, but what’s great about Coral is that it allows you to cash out your bets placed in store as well. All you need to do is enter the cash out number from your bet slip into the cash out section on site, before that bet automatically appears and you can cash out as you wish.

Football Jackpots

Each week Coral run one of the more lucrative football jackpots in the industry. What’s on offer is a £100,000 prize pool and all you need to predict the outcome of 15 matches from the jackpot slip. All you need to do is choose from home win, away win or draw and select your stake ranging from 25p to £20 per line. Getting all 15 results will get you the £100,000 jackpot, whilst 14 correct ill get your 1st consolation dividend and 13 the 2nd consolation dividend.

Stats

Coral run the Bet Radar statistics section on site meaning you can get stats and information on dozens of sports and hundreds of matches. The stats will range in depth for each sport, with the like of football being the most in depth. Here you’ll be able to gather information such as head to head, past results, current form, top goalscores and team stats. 

High Street Betting Shops

Coral High Street Betting Shop

Coral are one of the most popular brands on the high street at the minute. They currently have over 1,800 shops still in operation, making them one of the largest in terms of high street status. Coral are famed for still perusing bookmakers up and down the country and mainly operate their premises within the UK, with a few dotted around Europe.

Whilst other bookmakers have slowly but surely been reducing the number of high street shops in an attempt to concentrate more within the online industry, Coral has seen this a massive opportunity to pick up a plethora of acquisitions over the years. Some of the more notable ones include Bartletts and Heathorns in 1984 PTS in 1985 and Leisure Bookmakers in 1989.

The companies future plans look set to continue their growth, although over the last couple of years the rate in which they have opened new stores has reduced, compared with the same time 10 years ago. In an attempt to keep improving the Coral brand within their stores they have included Coral Connect, which allows punters to bet using a Coral card that is linked up to their online store, using the one account for all transactions.

About Coral

Coral are one of the biggest bookmakers in the industry and have been in operation since 1926. The company is owned by private equity firms Candover Investments, Cinven and Permira. They are primarily based out of Nottingham, London and Woking, but in 2011 they shifted part of their business abroad to Gibraltar where they now run the majority of their remote gaming division.

One of the most influential years in the company’s history came about in 2005 when it merged with Coral Eurobet for a reported £2.18 Billion. The brand is officially known as the Gala Coral Group, but are often still referred to as simply, Coral. What’s been impressive to see from Coral is that they have continued to increase expansion with the acquisition of several smaller brands and also a huge merger with Ladbrokes in 2015. This then lead to the remaining of Ladbrokes to Ladbrokes Coral, but again, the company is still widely known as simply, Ladbrokes.

Over the years Coral have been known to runs several fairly ‘out of the box’ marketing campaigns, none more so than the ‘Run 4 It’ campaign where employees dressed up as robbers to literally go and steal punters from other bookmakers. Throughout this campaign Coral reported that they managed to acquire no less than 2,447 customers from 900 bookmakers, with an impressive conversion rate of almost 7%. 

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