Sky Bet Review

Sky Bet are part of the huge BSkyB empire and so, as you expect, are a polished outfit with plenty of football know-how and TV-related features. They are licensed and regulated by the Alderney Gambling Control Commission in the Channel Islands.

In addition to sports betting they offer poker, bingo and, through their Sky Vegas product, a casino too. The majority of the operation is based in Leeds in northern England.

Sky Bet came into being in 2002 following the rebranding of Surrey Sports, a company BSkyB acquired through its takeover of Sports Internet Group in 2000. From there it has grown, branching out into other areas of the gaming world, developing its products and using its vast resources and unique position in relation to football and television to become a top notch sportsbook.

Sky Bet Screenshot

Welcome Bonus: Bet £5 Get £20 Free

Sky’s welcome package consists of a number of elements. First up is a £20 bonus which you'll receive when you sign up and bet £5 of your own money. You can bet on any event/sport, so long as you meet the minimum odds requirements of evens or more. The free bet is also credited instantly, which is a nice touch.

Next up there is Sky Bet's "Free Bet Club" where you can keep earning £5 free bets every single week by placing £25 in bets during the preceeding week. This continues throughout the year, giving you the chance to claim hundreds of pounds in free bets each year.

As well as the free bets, you'll also receive a completely free £5 bonus to use in the Sky's casino - 'Sky Vegas'. The bonus can be used to play a variety of slot and table games all instantly accessible from your browser with no downloads required.

Please note: Both of these offers are only available to customers in the UK and the Republic of Ireland.

Other Promotions

Sky Bet also enables you to play Super 6, a tie-in with one of Sky’s TV programmes, Soccer Saturday. This free to play prediction competition offers you the chance to win £100,000 which we think is a pretty healthy promotion! In addition to these huge offers there are also regular price boosts on certain markets and the occasional offer for the biggest events across a range of sports.

Racing fans should also careful attention this this next part - Sky regularly run some fantastic promotions on bigger meetings. A common offer we often see at festivals is 'money back if your horse loses' on the first race of the day. They also tend to offer at least one 'money back if your horse finishes second/third' promotion each week, normally for Saturday's racing.

Odds & Markets

Sky Bet are pretty well known for their ability to offer some of the best odds in the industry. As a base price, we found that Sky Bet were often right at the top of the pile and we tested some very competitive betting markets as well, mainly for high profile football games, but from other sports also. We decided that for football betting their odds were going to be tough to beat, but what just made them stand out that little bit more than the competition was the inclusion of the Sky Bet price boost. These are random boosts on odds throughout the bookmaker which can be claimed by existing accounts, offering up some unbelievable value. The inclusion of this alone is worth signing up to Sky Bet for!

They struggle in terms of market depth for us and, whilst we mentioned that football was their bread and butter, outside of this you’re going to be struggling. Don’t get us wrong, for sports like tennis, cricket, golf, rugby and UFC they aren’t terrible, but when you compare the coverage to the likes of bet365, they don’t really come close. For football fans we think that Sky Bet would be a great match, but if you are looking for something a little more diverse from your bookmaker, you may need to look elsewhere. 


Sky Bet Features Screenshot

As you would expect there are plenty of TV-related features including the aforementioned Super 6 game. In addition there is Sky Sports News Radio, a selection of podcasts, access to the Sky Sports Centre (basically live updates of sports currently on the go) and a really useful stats service powered by Opta.

All the normal extras are there too, such as live streaming of racing, an in-play suite, an excellent mobile interface and – again relating to TV – a superb guide to what sports are being televised (and whether or not in-play betting will be available).

All in all Sky are present very solid offering, with live chat and other customer service options manned by capable and efficient staff members. Improved odds and more ongoing offers would really lift them into the Champions League places in the gambling world but given the no deposit free bet we still love them!

In Play Betting

At Sky Bet you’re going to be greeted with a good range of sports to bet on in play throughout the bookmakers. They are great for sports like football and tennis, which is pretty much a given these days for the top bookmakers, but it’s also been good to see that sports which aren’t as popular are also included.

What’s interesting is that Sky Bet don’t have a dedicated in play betting section, as such. Instead you will need to navigate your way into the sport you want to bet on and view the markets that way, which actually is a bit annoying.

Cash Out

The cash out section can be found the Sky Bet Tracker area, which is a little like a oversized version of your bet slip, expect it includes more information such as real time stats and live betting markets. There is no cash out slider on offer unfortunately, but Sky Bet are renowned for offering one of the more ‘player friendly’ cash out prices for their matches compared to a lot of their rivals.

Football Jackpot: Super 6 (Free)

Sky run the now infamous Super 6 as their football jackpot and it’s one of the best in the business. Each Saturday you will have to predict the correct scores for 6 matches (usually from the Premier League where possible) and in turn for each correct result you get a certain number of points. If you manage to predict the score of each result then you will be able to claim the £250,000 jackpot that is on offer. If the jackpot isn’t won that week, then consolation prizes will be awarded for players with the most points from across those games.

About Sky Bet

Sky Bet are one of the more popular betting brands and are owned by the broadcasting company BskyB. After they opened their doors in 2000, the company have taken a slightly different approach to most online bookmakers by restricting the number of countries that they accept players from. The UK is the companies biggest resource and this is where over 80% of their client database is made up from.

Sky Bet are still based out of Leeds, England and it’s here where the company’s day to day operations are performed. Since starting, they have moved on from telephone betting to online and in 2011 launched their first mobile betting app for both iPhone and iPad. Now they provide mobile betting options for all forms of smartphone devices, with the ability to bet with the bookmaker at any time from anywhere, being the Sky Bet’s biggest priority.

Sky Bet have run a number of successful marketing campaigns over the years, with their biggest success coming on the back of their ‘What if?’ campaign. This was designed to show punters that there was a different way in which people could both wager and also offer up a range of markets that were exclusive to Sky Bet, such as their ‘Request-a-bet’ allowing punters to create their own unique bet, mainly designed for football matches. 

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Disclaimer: Please note that the legality of betting online varies between countries and it is your responsibility to verify that your actions are legal in the country you reside. All offers subject to terms and conditions. Please gamble responsibly - if you feel you may have a problem and need advice please visit Gamble Aware (UK) or Gamblers Anonymous.