New Betting Sites For 2017

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On our top 10 page we talk about the very best betting sites currently operating on the internet. It should come as no surprise that most of these are long established brands who have been operating for many years, and who often have a physical presence in the UK through betting shops, casinos or who even provide your TV and internet.

But we also realise that older bookies can be a little set in their ways, and there new bookmakers are cropping up all the time. These sites have to fight hard to get recognised and who often offer novel features or excellent bonuses as a way of trying to compete in a fairly saturated market.

In this section we're going to talk about the latest betting sites to launch - all UK licensed and all vetted by us as safe and trustworthy, despite their young age.

New Sports Betting Sites & Online Bookmakers

Royal Panda - £100 Bonus

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Royal Panda may be new to the world of sports betting, having literally just launched it in the summer of 2017, but they have run an excellent online casino since 2013 through which they've built up a reputation for excellent customer service and fast payouts. They have also just announced their sponsorship of QPR for the 2017-2018 season and are offering the chance to win £1m by predicting the outcome of every QPR match this season.

For new customers there's a 100% bonus on your first deposit of £10 or more, up to a maximum of £100. The interesting thing about this bonus is that you can use it for both sports betting and in the casino, or a combination of the two - giving you complete freedom on how you use it.

BetOnBrazil - £50 Bonus

BetOnBrazil Screenshot

BetOnBrazil are one of the most impressive new bookmakers to launch in recent years. Their name comes from the man behind the brand, former Scottish footballer and Talksport presenter Alan Brazil. The site is fresh and clean and the general coverage is decent, although it is clear that their main focus is football.

Their welcome bonus is a 50% deposit match with a maximum bonus of £50. There's also a further £25 in free bets every week - £5 a week through 'Alans in play free bet club' and £20 courtesy of 'Brazil's Acca Club'. Definitely one to check out.

MobileBet - £10 Free Bet

Mobile Bet Screenshot

Mobile Bet may be relatively new, but they have a very experience team behind them and are actually a sister site to ComeOn. Despite the name, Mobile Bet actually have a very good desktop site. So whilst they're quite proud of their mobile offering, don't feel that you're restricted to betting on your phone.

For new customers there's a £10 free be which you'll receive after you sign up and bet £10 of your own money. Alternatively you can choose to claim a £25 casino bonus instead (but not both). There's also a loyalty scheme which repays your bets with points that can be used to buy free bonuses.

LeoVegas - Two 100% Profit Boosts

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LeoVegas are a great example of an established online gambling site who may be relatively new to the sports betting world, launching their sportsbook in 2016, but who have been operating a highly successful online casino for many years. For us, their reputation in the casino carries over to their sports betting site and gives an instant trust factor.

As a mobile specialist it shouldn't surprise you to hear that their mobile site and app are very good, and the inclusion of a search feature is most appreciated - something tha many sites fail to think about including on desktop, let alone mobile. All the normal bits and bobs are there including live betting, but there are a few notable absenses such as streaming and cash out.

Their welcome bonus is quite unique as well. Instead of a bonus or free bet you'll receive a 100% profit boost on your first two bets. You have 30 days to claim and there are no excluded markets. The maximum odds for the offer are 20/1 with a max extra winnings per bet of £105.

RealDealBet - £50 Match Bonus

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RealDealBet, or Real Deal Bet (we're not quite sure), is a sister site to 10Bet and run by the same team. This means you'll get the same level of service, and similar promotions, to 10Bet. So why sign up if you have a 10Bet account? The bonuses, of course! Like their sister site RDB offers a monthly reload bonus, and there's nothing stopping you claiming at both sites.

All in all the site offers a decent base of features and strong market coverage, particularly for football. They have the same live betting interface as 10Bet and if you're familiar with it you'll know just how dang big it is.

The welcome offer is a £50 deposit bonus which you'll need to use bonus code RDB50 to claim. To make things interesting only accumulator bets with three or more legs at 2.5 or more count towards the rollover for this bonus. But we all love a good acca, don't we!

Oh and did we forget to mention, it's run in partnership with Evander Holyfield. So expect some juicy boxing promotions, giveaways and specials from time to time.

Racebets - £50 Deposit Bonus

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First things first, racebets are a specialist horse racing bookie. So if you like to bet on the gee-gees read on, otherwise you may want to jump to the next site as there's no coverage of other sports here.

If you're still reading, then we're assuming you're partial to a bit of horse racing. And if that's the case, Racebets are well worth looking at. Because they specialise in horse racing they're able to offer much deeper coverage of racing from around the world including UK, Ireland, Australia, USA, Europe and so on. They also have live streams from many of these countries, not just the UK as with some bookies.

Their offers are quite good too, with BOG, profit bonuses on select races, Lucky 15 bonuses and a huge array of money back specials covering 'beaten by a nose', 'faller insurance', 'refused to race' and more. Plus there's a daily free to play £5k jackpot which is won by correctly guessing the winner of six races.

For new customers there's a £50 deposit bonus, to claim you'll need to deposit £10 to £50 and then bet it once. Then enter promo code WELCOME and the bonus will be credite to your account.

32Red Sport - £10 Free Bet

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Like LeoVegas, 32Red started their life as an online casino. They just did it a little earlier... As a casino they launched over a decade ago, and have since added poker, bingo and, of course, sports to their repertoire. Throughout their time they've won numerous awards and were one of the very first gambling sites to be able to accept paypal.

The sports side of their site is slick and fast, with the occasional price boost. Navigation is simple and intuative and their bet finder will get you to the right place in no time at all. Standard features such as cash out and live betting are also well represented. One thing we would like to see is an expansion of their excellent loyalty and VIP scheme to include sports but that could well happen in the near future (fingers crossed).

For their welcome bonus they've also chosen to go with a profit boost, offering a 100% bonus on your first in-play bet of £10. Alternatively if you want to place a larger bet you can choose a smaller bonus percentage. It works on a sliding scale so you'll receive a 90% bonus on a £20 bet, 50% on a £50 bet and so on.

We add new sites to this list all the time, so if you like trying out new bookies then it's worth check back occasionally so see who's been added. Every site gets tested before being listed and first appears on this page before being incorporated into the rest of the website with a detailed review at a later date.

New-ish Sports Betting Websites

In addition to the list above, there are also a few sites that have been around for a while, but that you might not have heard of. These brands probably fall into the middle ground between the old established 'traditional' bookmakers and the brand new online sportsbooks listed above.

ComeOn - £10 Free Bet + Free Spins

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A European site which is rapidly gaining popularity in the UK. They offer a range of less common promotions including loyalty points on your sports bets, a free to play football jackpot and regular price boosts. From time to time they also run an excellent promotion called the 'free bets club' where you can earn up to £1,000 in free bets every week. This tends to only run for a month or two at a time, but when it's on you can fill your boots.

The welcome bonus is a £10 free bet. You'll also receive 20 free spins on slots in their casino when you register, no deposit needed.

10Bet - Massive £200 Deposit Bonus + Regular Reloads

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Another European site migrating into the British market. 10bet are trying their hardest to become a real competitor offering a huge welcome bonus (£200), monthly reload bonuses, acca insurance and/or accumulator bonuses and plenty of other goodies. The site is packed with features including a huge live betting section, cash out and so on. They also offer an absolutely huge level of football coverage, with matches from hundreds of leagues around the world. Definitely one to watch.

Vernons - Regular Offers on Football, Tennis, Golf, Snooker + More

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If you're thinking 'hang on, I know that name' then chances are your grandad used to play the football pools. Vernons have operated the pools for years, although the popularity of pools betting has declined as the decades have gone by. A few years ago they turned their focus to more mainstream fixed odds betting which you can. They are unusual in that they don't offer a welcome bonus, but they do have plenty of free bets and money back offers throughout the year. Including money back on football, racing, tennis and golf. Worth checing out, especially if you're partial to a bet on a big tennis or golf tournament.

You might notice that some of these bookies appear elsewhere on our site - even making our top 10 page. That's not a mistake, some of these medium-age sites are a force to be reckoned with and are able to compete with the big boys.

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Disclaimer: Please note that the legality of betting online varies between countries and it is your responsibility to verify that your actions are legal in the country you reside. All offers subject to terms and conditions. Please gamble responsibly - if you feel you may have a problem and need advice please visit Gamble Aware (UK) or Gamblers Anonymous.