Ladbrokes Review

Ladbrokes is one of the oldest bookmakers in the world, with roots going all the way back to Ladbroke Hall in Worcestershire in 1886. They have come a long, long way since then and now employ around 16,000 people worldwide with a turnover of £1bn. They operate over 2700 betting shops across the UK and Europe and as well as this and an extensive telephone betting service they have 13 tailored sites in nine languages and 17 currencies.

As one would expect from a giant British gambling institution they offer the full range of betting opportunities, with a huge number of sports covered and dedicated poker, bingo, casino, games and financial suites.

They are licensed and regulated, like so many of the big betting companies, in Gibraltar but headquarters and the customer service centre remain in the UK, in Harrow to be precise.

Ladbrokes Screenshot

Welcome Bonus: Bet £5 and Get £20 in Free Bets (4 x £5)

New customers can claim free bets worth £20 by registering using promo code 20FREE and then placing your first bet of £5 or more. The bonus must be claimed within 14 days and the minimum odds for your bet to count are 1/2.

This particular offer is only available to customers in the UK and Republic of Ireland but as said, Ladbrokes is truly a global company and there are specific free bet offers for different territories - so check out the site for full details of the offer applicable to your location.

The legal stuff - 18+ New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.

Odds & Markets

Ladbrokes are widely regarded as one of the best bookmakers in the business, but this is a big of a misconception about a bookmaker that we feel are relying on their brand to continue to move forward. In the few markets that we tested, very rarely did we find that Ladbrokes were best priced and more often than not, they were right in the middle of the pack. You could still describe them as being competitive and this would be fair, but for a bookmaker and brand the size of Ladbrokes, the pricing structure really does need to be addressed.

In a complete flip to the odds structure, the market and sports structure at Ladbrokes is simply superb. Again, football plays a huge part in the make up, but they include over two dozen different sports to bet in total and they also have a number of ‘misc’ betting markets such as TV specials, virtuals and even politics, which are a bit gimmicky, but welcomed nevertheless. 


Ladbrokes Features Screenshot

Ladbrokes are a very good all-rounder who offer the complete package and whilst they are not the absolute best in many areas they are near the top for most.

They have a good odds calculator, plenty of commentaries of a number of sports, an excellent TV guide (that shows which events are televised, both via live streaming and on major channels) and decent in-play and mobile offerings. Details of all promotions can be easily found in a dedicated area of their site and the customer service options are top notch. All in all, a very strong bookmaker.

In-Play Betting

In play betting at Ladbrokes is, as you would expect from one of the worlds leading bookmakers, top notch. What’s so impressive about the section is that whilst football is always going to be the bread and butter of any sports in-play section, they do offer a really good range of other sports, most notably tennis.

The match centre that they have on offer with each game is absolutely stunning as well. It really is a massive asset to the bookmaker and not only can you see up to second events from each game, you can see the odds and the betting markets respond to those events as well.

Live Streaming

The live streaming section is very much tied into the in play betting section and you can watch matches within the sportsbook with all the latest live odds surrounding the player. The range of games you are getting looks to be fairly comprehensive, although we were unable to find a guide as to upcoming games, so it’s tough to tell really.

Cash Out

The cash out feature is easily accessible for most bets at Ladbrokes, but what we really liked is that they have followed Coral’s suit in being able to cash out bets that have been placed via any of their online stores. All you need to do is enter the cash out code on the betting slip you were given from the shop and it will give you your live cash out price.

Betting Exchange

One of the latest additions to Ladbrokes has been the inclusion of their betting exchange. They actually acquired an exchange earlier in 2016 and have since transferred it on to their domain. The range of markets on offer is of a fair standard, but it’s safe to say that it doesn’t have the depth that the sportsbook does.

The bigger sports such as football, tennis, cricket, golf, darts and so on are all well covered, but issues arise with lesser sports as the liquidity for those games are vastly reduced. For the majority, the exchange will be more than adequate, but if you are a serious exchange bettor, then it might be best to look elsewhere for the more niche sports and markets. 

High Street Betting Shops

Ladbrokes High Street Betting Shop

Ladbrokes have the biggest range of high street bookmakers in the industry, which probably comes as little surprise as they are also the oldest bookmaker in our list. The company currently house over 2,300 stores across the UK and have very much hung tight to their roots when it comes their high street brand.

The power that Ladbrokes holds on the high street is immense, and they are one of few companies that are still continuing to grow their presence even to this day. Whilst online betting is now a massive part of how the company works, the high street game will also be something held very dear to their hearts.

Ladbrokes have been keen to implement their high street dealings with their ever-increasing online market by introducing ‘The Grid’. This will allow punters to bet in store using their online Ladbrokes account via a pre paid credit card. The card means that all bets are linked to one Ladbrokes account and works in a similar fashion to that of the Coral Connect card.

In 2014 Ladbrokes announced a pre-tax profits loss of almost 50% for the first half of the years sending alarm bells from within the company. It was widely tipped that many of the shops would eventually close down, with the online sector taking priority for the company. However, there has been little sign of any major movements from Ladbrokes and their high street presence is a strong as any in the industry. 

About Ladbrokes

Ladbrokes are one of the oldest and best-known bookmakers in the industry. They are based out of Harrow, Greater London and hold a strong heritage to betting in the UK. These days the brand is very much worldwide and they offer their services in over 50 countries around the globe.

The company were formed back in 1886 by Mr Schwind and Pennington, before formerly taking on the name Ladbrokes in 1902 when Arthur Bendir joined forces. Like most companies back in those days, their betting was mainly trackside before then moving into the high street when gambling became legalised in 1961. In 1966 the company were first floated on the stock exchange for £1 million and since then has gone on from strength to strength.

One of the biggest changes to the company occurred in 2015 when they announced that they would officially merger with the Gala Coral Group, making the group the biggest gambling group in the world. The company now officially have taken on the name Ladbrokes Coral, but are still working under the name Ladbrokes with Jim Mullen becoming CEO of the new company.

The merger will see the group entertain over 4,000 betting shops and employ around 30,000 throughout the company. It is reported that the merger will in turn make the group worth £2.4 billion, far surpassing that of any of their competitors. 

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Disclaimer: Please note that the legality of betting online varies between countries and it is your responsibility to verify that your actions are legal in the country you reside. All offers subject to terms and conditions. Please gamble responsibly - if you feel you may have a problem and need advice please visit Gamble Aware (UK) or Gamblers Anonymous.