On our top 10 page we talk about the very best betting sites currently operating on the internet. It should come as no surprise that most of these are long established brands who have been operating for many years, and who often have a physical presence in the UK through betting shops, casinos or who even provide your TV and internet.
But we also realise that older bookies can be a little set in their ways, and there new bookmakers are cropping up all the time. These sites have to fight hard to get recognised and who often offer novel features or excellent bonuses as a way of trying to compete in a fairly saturated market.
In this section we’re going to talk about the latest betting sites to launch – all UK licensed and all vetted by us as safe and trustworthy, despite their young age.
New Sports Betting Sites & Online Bookmakers

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We add new sites to this list all the time, so if you like trying out new bookies then it’s worth check back occasionally so see who’s been added. Every site gets tested before being listed and first appears on this page before being incorporated into the rest of the website with a detailed review at a later date.
If you think you recognise a name on the list it could be that it’s been around for a while but has only recently added in sports betting. This is common for casinos that decide to dip their toes in the world of sport.
New-ish Sports Betting Websites
In addition to the list above, there are also a few sites that have been around for a while, but that you might not have come across if you tend to stick to the high street names. These brands probably fall into the middle ground between the old established ‘traditional’ bookmakers and the newer online sportsbooks listed above.

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You might notice that some of these bookies appear elsewhere on our site – even making our top 10 page. That’s not a mistake, some of these medium-age sites are a force to be reckoned with and are able to compete with the big boys.