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New Betting Sites For 2024

New Product BadgeOn our top 10 page we talk about the very best betting sites currently operating on the internet. It should come as no surprise that most of these are long established brands who have been operating for many years, and who often have a physical presence in the UK through betting shops, casinos or who even provide your TV and internet.

But we also realise that older bookies can be a little set in their ways, and there new bookmakers are cropping up all the time. These sites have to fight hard to get recognised and who often offer novel features or excellent bonuses as a way of trying to compete in a fairly saturated market.

In this section we’re going to talk about the latest betting sites to launch – all UK licensed and all vetted by us as safe and trustworthy, despite their young age.

Sign Up Offers From New UK Licensed Bookies

Quinnbet Logo

Quinnbet - 50% Back as a Free Bet up to £35

We've enhanced our Sportsbook Welcome Offer, giving new UK customers the opportunity to get 50% back as a Free Bet up to £35 plus 10 Free Spins! T&Cs apply | 18+ New UK Customers Only | BeGambleAware.org #ad
Claim Offer
leovegas

Leovegas - Double Winnings on First Bet

T&Cs apply. New reg only. Claim by placing a min deposit £10 via "My Offers" page within 30 days. Skrill/Neteller deposits excl. 7 days to stake max £10 in-play. Max. extra winnings £100. 18+ BeGambleAware.org #ad
Claim Offer

We add new sites to this list all the time, so if you like trying out new bookies then it’s worth check back occasionally so see who’s been added. Every site gets tested before being listed and first appears on this page before being incorporated into the rest of the website with a detailed review at a later date.

If you think you recognise a name on the list it could be that it’s been around for a while but has only recently added in sports betting. This is common for casinos that decide to dip their toes in the world of sport.

More Offers From New-ish Sports Betting Websites

In addition to the list above, there are also a few sites that have been around for a while, but that you might not have come across if you tend to stick to the high street names. These brands probably fall into the middle ground between the old established ‘traditional’ bookmakers and the newer online sportsbooks listed above.

10bet Logo

10bet - £50 Deposit Bonus

New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&C apply; 18+ #ad
Claim Offer

You might notice that some of these bookies appear elsewhere on our site – even making our top 10 page. That’s not a mistake, some of these medium-age sites are a force to be reckoned with and are able to compete with the big boys.

Important: Make Sure Your Bookie is UK Licensed

UK Gambling Commission LogoAll of our UK facing bookies are licensed with the UK Gambling Commission. This means that they’re legally allowed to accept bets from UK customers and that you enjoy all of the protections of a UK licensed brand. But be warned, non-licensed sites do exist. Such sites are operating illegally and there’s no guarantee that you’ll get your money if you win.

Full List of New Betting Sites & Online Bookmakers

Whilst we’ve mainly been interested in the sign up offers up to this point, now we’ll dig a little deeper into these sites with information on who runs them, what platform they use and how safe your funds are.

Site Operator 1 Platform 2 Deposit Protection 3 Visit
QuinnBet (Gibraltar) Limited
UKGC License: 61011
FSB Medium
Visit Site
T&Cs Apply 18+ #ad
LeoVegas Gaming PLC
UKGC License: 39198
Playtech Medium
Visit Site
T&Cs Apply 18+ #ad

Table Key

1. Operator – The company responsible for operating the site, normally the license holder. The ultimate owner may differ to the operator, especially with white label betting sites, but the operator is the person who you’re effectively betting against. Here we also include information on the license, as well as a link to the relevant page on the UKGC website.

2. Platform – Most new bookies use an existing platform rather than developing a while site from scratch. This cuts down on costs and set up time, and often means that punters use a more polished product and ultimately have a better experience.

3. Deposit Protection – By law all licensed sites need to classify the level of protection that their customers funds have. These are broken into three levels: Basic, Medium and High.

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