Throughout the website we list a large number of different bookmakers and sportsbooks, this gives us the variety and scope to cover a wide range of topics – from offers and bonuses through to bookies that cover less common markets or sports and lists based on payment method, betting limits and feature. After all, a site which is excellent for football isn’t necessarily going to be good for e-sports.
At the same time we realise that some people simply want to know who the best betting sites are, on the whole. So, with this in mind, we’ve come up with a top 10 that should suit the majority of punters.
When compiling the list we’ve taken a holistic approach and looked at all of the features that the average punter would find important. There will be an obvious bias towards football and horse racing here, so if you’re looking for recommendations for other sports then visit the relevant sports page for more specific guidance.
Top 10 Best Betting Sites For Sports
BetVictor used to be known as Victor Chandler, the name of their former chairman. Chandler, the ‘gentleman bookmaker’, transformed the company that was initially set up by his grandfather. From an operation that took bets at the side of race tracks, BetVictor is now a major player thanks to Chandler Jr being ahead of the curve when it came to online betting. He began taking bets from big punters in the Far East and now the company has customers from all corners of the globe. Chandler was one of the first chairmen to move his company’s operations to Gibraltar and they remain an innovative company so make sure to join them for their next big step. The company was sold to Michael Tabor in 2014 but Victor himself has remained in a consultancy role.
Traditionally, BetVictor have offered some brilliant sign up promotions and once you’ve created an account they have some excellent offers for their current customers too. Even without the freebies, BetVictor are one of the most generous bookies around. They have offered the best value on Premier League bets for years now and they work hard to maintain that record. With a brilliant site and a huge offering, BetVictor are a great bookie to add to your options.
Betfred started life as a single betting shop based just outside Manchester in Salford. The company now has head offices based in Warrington from where it runs a huge operation comprising around 1,400 shops, a telephone betting operation and a very successful website. Online, Betfred is known as the ‘bonus king’ due to the number of special promotions they offer their customers. Perhaps the best known of these offers is their ‘Double Delight, Hat-trick Heaven’ promotion that doubles and then trebles the odds of first goalscorer bets if they score more than once.
The Betfred website is one which you can visit at any time of day. They have a massive amount of markets spread across sports, current affairs and even TV shows. All of the odds they offer are strongly priced but football fans are especially well looked after and these prices are easy to access via the well-designed site. There’s a whole host of live streamed events via the ‘Media Hub’ available for just a £1 qualifying bet and the Betfred mobile site is one of the best around so you can make the most of their many bonuses wherever you are and whenever you like.
Betway were founded by a group of sporting enthusiasts who wanted to bring their passion for sport to the betting industry. They are a European company with a massive membership in mainland Europe and Scandinavia but more recently they have made a concerted effort in the UK as well. Betway were founded with the aim of giving their customers more opportunities to bet than any of their competition and while they don’t have many unique markets they do have an enviable in-play offering and a massive selection of betting options.
As well as some brilliant sign up promotions, Betway offer a host of money back specials that change all the time so after signing up you should keep checking their promotions page for the latest offers. The promotions page is just a tiny part of the brilliant Betway site. It looks great whether you’re viewing it on your desktop or a mobile device and it is incredibly easy to bet on whichever event you’re looking for. A technologically focussed company, it is easy to see why Betway are growing at such a fast pace.
Coral are the betting arm of the massive Gala Coral Group. On the high street Coral have almost 2,000 betting shops and are a familiar site up and down the country and under their Eurobet brand they have many more shops in Italy. Coral are based in Stratford, East London and from there they run their massively popular and incredibly well designed website. Despite the huge number of markets and products they offer the site is easy to use, whether you’re looking for your favourite sport, a live stream or one of their many promotions and their mobile site is also very strong.
The in-play section of Coral’s site is arguably where they are best. They list the current live markets and once you’ve found the one you’re interested in there is an amazing amount of live stats support, meaning you’ll never have to place an uninformed bet. Coral offer very competitive value across their site but make sure to keep an eye out for their regular free bets and enhanced odds offers. Overall, Coral are an absolutely solid choice who offer all you could want from a major sportsbook.
10Bet only launched in 2003 but they have expanded rapidly since then and are much more than just another upstart online bookie. The company originally focussed on international markets but they are now really pushing their operation in the UK and to that end they are regulated and licenced in the UK. In terms of safety and security, 10Bet use all the latest technology to make sure that your money is safe and any disputes you may have will be dealt with by the relevant authorities, so you should feel totally confident betting with 10Bet.
10Bet now offer somewhere around 60,000 markets to their many customers. These are spread over a huge number of sports and 10Bet often go top priced about their selections which grabs the attention of punters better than anything. If great odds aren’t enough to tempt you, 10Bet also have regular competitions and promotions to keep their customers happy. There isn’t any live streaming on the 10Bet site but they do have up to the minute statistics on their in-play offering so you’ll always know what you are betting on.
Ladbrokes started life in 1886 as the bookmaker of choice for London’s upper classes. They used to take bets from the elite but now take them from anyone and everyone. When gambling in shops became legal in the 1960s Ladbrokes were one of the first companies to take advantage and they were also early adopters of online betting and egaming. Ladbrokes have recently added a betting exchange to their offering, though the acquisition of Betdaq, showing they still value new technologies to offer their customers the best possible service.
Ladbrokes are now synonymous with their shade of red and you will find it all over their website. They have everything you would expect from a big online bookie – popular markets on the homepage, links to their other products, a left hand sidebar listing their sports offering – as well as some nice extras. You can build a race card and the in-play offering for football matches is especially helpful when looking for a bet. Overall, Ladbrokes may not only serve the elite but they are certainly in the elite themselves when it comes to online betting.
It is not overselling it to say that Betfair had a revolutionary effect on the betting industry. Originally they were founded as a betting exchange which allowed punters to place bets against each other rather than against a bookmaker. The ability to trade positions and lay bets was lapped up by customers and the better value they offered forced the hands of their competitors who had to make their odds more appealing. More recently Betfair have opened a sportsbook of their own to complement their offering and they have announced an exciting merger with Paddy Power but will continue to operate as a distinct brand.
The exchange has its own unique benefits but the Betfair sportsbook is a very good product in its own right. You can get some decent value on a massive amount of markets and the live streaming and in-play product is as good as any. Where Betfair really stand out is the brilliant enhanced odds offers they offer weekly and their ‘Price Rush’ feature where customers regularly have their odds boosted when placing a sportsbook bet which is a lovely surprise when it happens.
Because we’re based in the United Kingdom we do have a natural bias towards the UK bookies – this is also why we list the welcome offers in British Pounds (GBP). The majority of the sites will accept customers from other jurisdictions, although this is dependent on your local laws so if you’re not from the UK please check what is and isn’t allowed in your country before proceeding.
More Betting Sites
Whilst we’ve limited the list above to just those we consider to be in our top 10, there are plenty of other sites which offer a pretty decent betting site – you can see a bigger list on our free bets page.